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A year ago we shined a light on micro-influencers, the newest protagonists of influencer marketing, today, we take a deeper look into the reality of influencer marketing and the reasons behind the rising power of micro. A lot has changed in the influencer marketing world this past year. The Committee of Advertising Practice (CAP) has issued […]
While influencer marketing has become a popular strategy for brands looking to amplify their reach on social media, influencers’ size has proven to affect the users engagement. A recent study from influencer marketing technology company Markerly shows that as follower numbers rise on Instagram, engagement decreases. The study reveals that influencers with less than 1,000 followers […]
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